Bigots on the left control the narrative and demonize any opposition as being wicked and backwards for just holding an alternative view of the world. They justify this assignation, which kills open discussion of various points of view, from the moral high ground of their superior feelings and ideology.
Conservatives must turn the tables on them, and claim the moral high ground, while appealing to their base, independents and smart liberals based upon what is true, what is just, and what works. Just smearing opponents helps no one, and clouds issues needlessly.
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