Using The Word Selfishness

 On Page vii of her book, The Virtue of Selfishness, Ayn Rand notes that selfishness, or excessive self-interest, is a synonym for evil, and it is.

I do not like the world selfishness, and insist upon replacing it with the word self-interest or enlightened self-interest. The following concepts promote self-interestedness without it being excessive or at the expense of anyone else.

Selfishness is just too loaded a world.