Ayn Rand On The Futility Of Hedonism

 On Page 33 of her book, The Virtue of Selfishness, Ayn Rand warns the reader to be virtuous, and lead life of productive worth, and happiness as a side effect will come to the doer. To chase whimsically after pleasure or happiness as an end will bring about unhappiness over the long run, thus, hedonistic aims are  futile: "Happiness can be called the purpose of ethics, but not the standard."