The Means Are Everything

The means used to reach the desired aim is the actual end achieved and desired by the operator of the action in question. Those that deny this are evil, misguided and liars, or, more likely, a combination of all three.

Those that always or most always refuse to employ a good means for the sake of reaching a good end are good, on the right track, truth-tellers that are self-aware.

The noble end that is achieved by a noble means is one that people select because accepting or rejecting the end is a voluntary proposition without punishing consequences for disagreeing or noncompliance.

The good end is one reach are popularized by honorable advertising and by people's free acceptance.

The good end can only be reached by good means, each and every time. Nothing else works or can work.

An example of a dishonorable means to a noble end would be for the advertisers to mandate or threaten their audience with physical harm for rejecting the message. Compulsory or intimidating threats of violence or painful repercussions may force the unwilling, on the surface, to sign up, but their conversion is corrupt, tainted and perverted by the cruel means of gaining compliance.

The vicious means is the bad end gained, because the vicious means transmutes the noble end into a bad end.

Violent, authoritarian means are bad means, extremist means. Conversion is involuntary, groupist perishable.

Nonviolent, gentle persuasion without strings attached or implied or actual threats enforced are good means since the audience voluntarily accept, reject or ignore the advertised message. The voluntary means are a good means, a moderate means to the noble end, which facilitates reaching, not derailing the attainment of that noble end.

Every individual in the audience is liberty-loving and liberty-guided as they weigh the merit and demerits of the message advertised. If they select or modify the noble end proffered, it is because they recognize that it is introduced to members of the community by noble means.

This nonthreatening proposal makes the individuating audience recognize that there is a noble end given for community inspection. The noble means may lead to many, perhaps a majority, in the community to adopt the proffered, noble end.