Disney

 

I subscribe to messages or emails from Chris Rufo, the conservative journalist and intellectual. He sent me one on 2/14/2024 entitled, The Moment Disney Went Political. I will quote his email-article to me and then comment on what I quote.

 

Both Rufo and I are veterans of the hot cultural war raging across America, so it is no surprise to us that Disney, along with dozens perhaps hundreds of major corporations, have gone woke. These private companies are supporting Leftist social justice initiatives like CRT, DEI, etc. In doing so, they are not too much better than the corporations that supported the Third Reich during World War II. The German industrialists, the Protestant clergy, the Vatican and the German media and universities all seemed to get along with the Nazis rather well.

 

My thesis is that private institutions/hierarchies/corporations, especially the bigger, richer, and more powerful they become, are about as bad as public institutions (government entities on any level: township, village, small town, big town, country, big city, metropolitan councils, state and federal governments), education bureaucracies on all levels, ecclesiastical hierarchies, military hierarchies, mass media conglomerates, Hollywood, and big tech companies.

 

Dennis Prager presciently predicted a few years ago that the larger the government, the smaller the individual. He is no rational egoist as I am, but he anticipated my characterization of big government agencies or big institutional anything: the larger and greater the reach of bureaucracies/hierarchies/institutions, the smaller the individual.

 

The small-minded, unimaginative individual is a joiner, a groupist. He group-lives, identifies his reason for living as being consistent with his group’s or groups’-identity by conforming to its or their expectations, and he is accepting of and even participates with pleasure as they punish any deviations by individual members from group expectations. He practices an altruist-collectivist morality, and he prioritizes group rights over his personal and individual rights.

 

A society of nonindividuating, submissive, meek, compliant citizens is a class society, a society that is a dictatorship backed up by the educated and privileged elites. All from the top class to the bottom class are collectivists and joiners. Their sick, corrupt way of life is a mass society as their ideal state, where coherent set of lies and justifications are peddled as the last word, but these rationalizations are ultimately false, unfulfilling and lead to growing malevolence and needless suffering in society.

 

The great irony of it all is that Satan and Lera are groupists and altruism-collectivism is their immoral morality. Collectivism is the source of society’s problems, and, yet revolutionaries like today’s Leftist in America falsely, deliberately, and somewhat mistakenly blame American capitalism, individualism, science, industry, and its constitutional republic for all our problems. They would cure the problems caused by collectivism and altruist morality by tripling down with pure, unadulterated Communism and maximal requirement for individual self-sacrifice and uniting with the collective. There, very tight group relations and true believer worldview as standard among citizens.

 

Big institutions are run by elites and members of the ruling class and the political party—like the CCP party that dominates Red China. These members of the American ruling class push the holy cause Leftism/cultural Marxism. These ruling class functionaries are haves, exploiters, enslavers, tyrants, oppressors, and abusers of the have-nots, the exploited, enslaved, tyrannized, oppressed, and abused common people, both the middle class and the poor.

 

The Leftists cultural propaganda is pushed by its men of words, and men of action as communicated and rhetorical attacks upon middle class Americans and our traditional values. Leftism, unleashed by Progressives upon America, is the current holy cause raging across and tearing up America.

 

This holy cause is cultural Marxism, and most of their concerns and rationales are lies and pretenses, taking advantage of victim groups to push their Bolshevik agenda and set up a totalitarian state here in America. What these fanatics (They are absolute despots in mindset, authoritarian politically and in intent, whether they are revolutionaries on the outside looking in, or fascist police thugs and ruling elites—part of the Deep State--on the inside, maintaining a corrupt and brutal status quo.) desire is to bring chaos, violence, destruction, lawlessness, and a permanent state of martial law, enforced by secret police.

 

The elites running business hierarchies—and other hierarchies--are now supportive of cultural Marxist take-over of America. All they ask in return for their support of the Leftist radicals is that, once the Leftists set up their police state, that they invite the ol residual elites in to rule alongside them. These members of the current elite, running these hierarchies are part of the elites pushing the holy cause of Communism., They ask Americans to abandon their noble, human tradition to take up Progressivism, whose advocates offer evil, stupid solutions that make everything worse, that destroys all it touches, and this is done in line with a very corrupt, radicalized brand of altruist-ethicist morality that these true-believers seek to inflict upon all Americans.

 

The only solution for American populism, espoused by Donald Trump and Charlie Kirk, is for the people to become anarchist-individuator supercitizens that organize and unite to take over and take back this country by implementing peacefully and legally the counterrevolution that Chris Rufo is spearheading. We need the citizens to take over the country, and, as individuating supercitizens, they will run the country; we will always need limited but strong hierarchies and institutions, but the government should be small, federal, strong, limited in size, and balancing its budget. It will become return to be a constitutional republic run by the people for the people, and the people will create wealth and prosperity and opportunity for all legal citizens as these taxpayers work and run businesses in this free market economy.

 

Let me add that my offense at Disney and my solution is my own not from Chris Rufo though he is mad at them too.

 

 

Let me quote from Rufo’s article: “I have obtained exclusive new video from inside The Walt Disney Co., marking the moment that the company first decided to wade into politics.

 

On January 23, 2021, Disney executives hosted a company-wide meeting as part of their ‘Reimagine Tomorrow’ diversity initiative.”

 

My response: To Reimagine America Tomorrow sounds like the agenda for implementing an ideal society, something true believers would inflict upon decent America, doing great damage and violence, all in the name of idealistic correction.

 

Rufo: “During the call, Disney’s then-chairman Bob Iger announced to employees that he was committing the company to left-wing politics because of the January 6 Capitol riot. Iger then praised himself for making Black Panther, which, he said, was an example of ‘diversity and inclusion.’

 

Following Iger, then-CEO Bob Chapek announced that the company would create a racial quota for its charitable giving and spend at least $1 billion on ‘diverse suppliers,’ a euphemism for race-based discrimination against white and Asian-led firms.”

 

My response: It is occurring, that favored victim racial and other groups are the new elite, the new oppressors, and discriminators, but this is all consistent with the inherent injustice and racism against all groups felt and acted upon by Marxists and other elite rulers and haters.

 

Rufo: “The decision had dramatic consequences. Disney entangled itself in a fight with Florida governor Ron DeSantis, multiple diversity-focused Disney films flopped, and the company lost billions of dollars in shareholder value.

 

Host: As it relates to our reputation and our brand and speaking out on social issues, it doesn’t necessarily translate into bold action on inclusion. How do you reevaluate that approach?

 

Bob Iger: I mean, Bob has talked about this eloquently since he’s become CEO. I’ll say a couple of things about it. We’ve tended to shy away from politics, and in doing so, I think we shied away from talking about issues that aren’t political at all, like the issues that we’re talking about today, because we believe in doing so, maybe it looks like we’re taking a stand. Well, in that reality, we should be taking a stand. By the way, I take responsibility for this. I was CEO for 15 years, and so I manage the company’s public-facing processes and how we were portraying ourselves. And I think we have to be less cautious as Bob, I think, was just alluding to about such things and not be concerned. Just commenting about what happened in Washington last week, that’s not political on our part at all. We know that what we saw was fundamentally wrong and that it was rooted in hatred and disrespect and contempt and intolerance and we should feel free as a company to comment about that without retribution.”

 

My response: I do not think it is fair to the shareholders that intellectual progressives like Iger feel that corporations should be ideologically bent to promote social justice objectives with the investors’ money. Still, if they do, they should be forthright and open about their activist predilection, and then give stockholders and the consuming public the power and option to boycott or support them economically for their activism.

 

Too many Hollywood intellectuals and rich, spoiled athletes got rich off of the quiet, adoring, hard-working American public. All along they apparently looked down upon the masses, and now they openly condemn them as racist, fascist, corrupt white nationalist, Christian patriarchy-backers. It is wonderful that the public is boycotting them: these Leftists are despicable, elitist, authoritarian, power-hungry, corrupt, and wrong.

 

Rufo: “Bob Iger: Another thing I want to say that I’ve learned these last 9 to 12 months is I’m very proud of a lot of work we ‘ve done in terms of diversity inclusion on screen. When we did Coco, for instance, at Pixar, a great example of that, or Tiana, or of course the Black Panther is one of the great examples of that, I allowed these things to make me feel a bit complacent in a sense. It’s not that I wanted to be that way, but I thought, ‘Wow, we did Black Panther. How great are we?’ And it caused me not to focus as much as I should have on the culture of the company and the environment and on the voices that were telling those stories as opposed to just how they were being portrayed on screen. And again, I go back to what Doug said, which is just so brilliant, as if it’s about us. It can’t be about us and we have to be better than that.

 

Host: Bob, I’m curious—the other Bob. This is a bit confusing. We all know money talks and so many companies put funds towards social justice efforts after George Floyd’s murder, and we all know the impact that COVID has had on Disney’s businesses, and yet I’m wondering what your thinking is in our overall commitment and investment in the social justice space in terms of philanthropy.

 

Bob Chapek: Sure. I really think of it, I guess, in two different ways. Number one is the financial commitment that you referenced, and we’re addressing that in (a) number of ways. By the end of the year, at least 50% of our charitable giving will be directed to underrepresented communities, including a new program that invests in underserved youth and hopefully helps create a new generation of diverse storytellers and innovators. Also, I just recently approved a plan to ensure that we reach at least $1 billion in annual spending to diverse suppliers, which nearly doubles our current investment with the diverse community. And while I think those types of things are important, I firmly believe that the multiplier effect, the leverage, if you will, that we can have with our content far outreaches and will outlast any check that we can write of any amount. We have more influence through the stories we tell and how we tell them than any check we can possibly write.”

 

My response: It is no secret that I’m an arch-individualist, but when Disney placed quotas on charitable giving and what degree of diverse vendors and suppliers that it did business with, it moved away from the Walt Disney model of merited excellence, promotion and storytelling based on genius, hard work, and inspiration.